JDO Collective Reserve
Juliette den Ouden on stage with a microphone teaching to a group at a JDO Collective event

You don't always need more technique.
Sometimes you need to feel inspired again.

EN · NL · IT

Italy · 18 & 19 October

Unlock Your Creativity.

Limited spots

A creative hair experience for professionals ready to feel inspired again.

Discover modern techniques you can bring directly back to the salon, while reconnecting with your creativity through movement, breath and creative practices.

From €450

Early bird · Look & Learn · Exclusive 2-Day · VIP Experience

A premium experience in Italy for hair professionals who want to stand behind the chair more creatively, more confidently, and more inspired. This is not an ordinary hair training, and it is not a personal-development retreat. It is where professional hair education meets movement, awareness, and creative flow. You step outside your everyday salon routine, discover new techniques, and reconnect with the reason you entered this industry in the first place. You return with practical tools and fresh energy, and the motivation to create again.

LocationItaly · location to follow

When18 & 19 October

Format1-day or 2-day experience

Led byJuliette den Ouden · with Fabio Campanella

LanguageEnglish, translated to Italian

InvestmentFrom €450

Limited spots

The reality of working behind the chair

Even a profession you love can start to feel like routine.

Years behind the chair, full schedules, pressure, repetition. Even when you love the work, the energy and creativity can quietly fade. Unlock Your Creativity interrupts that, and reconnects you with why you started.

Why this is different

More than another hair masterclass.
A new form of creative education.

Modern salon technique

Modern salon techniques you apply behind the chair right away, at the level you expect from an international academy.

Creative performance

Movement, breathwork, and creative flow, with one goal: more creativity, focus, and confidence in your work. Not wellbeing for the sake of wellbeing.

Out of your comfort zone

You are challenged and inspired. Here routine makes way for new ideas, a fresh perspective, and renewed joy behind the chair.

Sustainable performance

An introduction to practical tools that help you protect your energy, set healthy boundaries, and keep performing at a high creative level, throughout your entire career.

The experience

Beyond technique. Creative flow.

Over two days in Italy, Juliette den Ouden leads professional hair education, joined by Fabio Campanella for movement and creative performance. You learn modern techniques for the salon, and you learn how to stay creative, focused, and inspired while doing so.

Pillar 01

Modern hair education

One modern cut and one modern longhair / updo, plus contemporary salon techniques, creative finish, and client experience. Everything directly applicable behind the chair.

Pillar 02

Creative performance

Short, practical sessions in guided creative meditation, breathwork, movement, and creative flow. Designed to expand creativity, sharpen focus, and spark new ideas.

Pillar 03

A taste of what's coming

An exclusive introduction to our upcoming wellbeing program for hair professionals. Practical tools to protect your energy and work sustainably at a higher creative level.

Two days in Italy

Step out of routine.
And into a different way of creating.

Imagine two days away from the everyday, surrounded by other creative professionals.

You observe. You learn. You move. You breathe. You experiment.

The energy and conversations keep flowing. The next morning, you don't just watch anymore. You create.

With personal guidance, you bring the techniques into your own hands and translate your vision into an editorial-worthy look.

You leave Italy not only with new skills, but with something harder to teach, the desire to create again.

Day One inspires you.
Day Two puts it into your hands.

Early bird from €450 · VIP Experience €2.250

See all experiences

The Unlock Your Creativity experience

"Technique makes you skilled.
Creativity makes you unforgettable."

What you'll learn and experience

Technical excellence meets creative performance.

One modern cut, demonstrated and applied
One modern longhair / updo
Contemporary salon techniques & creative finish
Modern styling & refined client experience
Guided creative meditation & creative flow exercises
Breathing exercises & movement practices
Practical tools for focus, presence, and sustainable creative performance
Editorial hair look created during Unlock Your Creativity

From editorial to salon

From editorial inspiration to salon reality.

Learn to see hair differently, explore new shapes and creative possibilities, and translate editorial inspiration into modern, wearable techniques you can bring back to your clients.

Meet your lead educator

Led by Juliette den Ouden.

Juliette den Ouden, International Hair & Make-up Artist and founder of JDO Collective

International Hairstylist · Creativity, Focus & Energy

Juliette den Ouden

International Hair & Make-up Artist, award-winning educator and founder of JDO Collective, with more than 25 years of experience in the international beauty and fashion industry. Throughout her career, Juliette has worked across fashion, editorial and education, building her expertise around technical excellence, creativity and developing the next generation of beauty professionals.

Alongside her work as an artist and educator, Juliette is a wellbeing facilitator focused on energy, focus and sustainable performance for beauty professionals. During Unlock Your Creativity, she leads the technical hair education and guides the moments that help you reset and recharge, so you expand your skills while working with greater focus, confidence and lasting energy.

25+

Years in the industry

35+

National & international awards

1

Founder of JDO Collective

Fabio Campanella, movement facilitator and coach in personal growth and human connection

Movement · Meditation · Presence

Fabio Campanella

Movement facilitator, circle facilitator and coach in personal growth and human connection.

With over 16 years of experience in the international fashion industry, Fabio has worked with iconic brands including Gucci, Brioni, Balenciaga and Bottega Veneta. His journey led him beyond external image, exploring the connection between movement, presence, personal power and authentic expression.

For more than nine years, Fabio taught Odaka Yoga, combining yoga, Tai Chi and fluid movement. He is also the author of The Power of Your Voice, exploring voice and vocal frequency as tools for deeper human connection.

During Unlock Your Creativity, Fabio guides the meditation and movement experiences, helping participants step out of familiar patterns, release tension and reconnect with their creative expression and presence.

Great education gives you more than technique. It makes you want to create again.

Juliette den Ouden

The world behind this experience

An experience by JDO Collective.

Unlock Your Creativity is created by JDO Collective, an international platform for beauty professionals where education, creativity, community, wellbeing and impact come together. Part of a growing international ecosystem created to support beauty professionals throughout their creative careers.

JDO Academy

Professional hair and make-up education built on the JDO Method. From complete career classes to advanced masterclasses like this one, JDO Academy trains beauty professionals to a high international standard, with modern, salon-applicable technique at its core.

JDO Community

A growing international community of beauty professionals. Through the JDO app, live sessions and events, members keep learning, share their work and stay inspired and connected long after a class ends.

JDO Wellbeing

Because a creative career should be sustainable. JDO Wellbeing gives beauty professionals practical tools to protect their energy, stay focused and keep creating at a high level, from their first year behind the chair to their last.

JDO Impact

Beyond education, JDO Collective is committed to creating positive impact through initiatives that support education, opportunity and communities worldwide.

Milan, Italy, at dawn

The Italy edition

An inspiring Italian setting.

18 & 19 October 2026 · the exact location is revealed after booking.

Choose your experience

One day of inspiration, or the complete creative journey.

Three ways to take part in Unlock Your Creativity in Italy on 18 & 19 October.

Early bird prices until 20 September

Pay in one go, or spread the cost: iDEAL in 3 instalments (NL) or Klarna, where available.

One Day · Look & Learn

Observe · Learn · Get inspired

Look & Learn Experience

€450€499

Early bird until 20 September

18 October · Italy

An amazing, inspiring day of creativity and modern, salon-applicable hair education, with a first taste of the JDO Collective approach. A complete experience in its own right: you watch, you learn, you get inspired, and you leave with fresh ideas and new techniques to bring straight back behind the chair.

Limited seats

Included

  • One modern cutting demonstration
  • One modern longhair / updo demonstration
  • Contemporary salon techniques
  • Creative finishing
  • A first taste of the JDO Collective approach: guided stillness & movement with Fabio Campanella
  • Creative flow experiences
  • Q&A
  • Certificate of participation
Exclusive · 15 places

Two Days · Full Experience

Create · Apply · Bring it to life

The Full Two-Day Experience

€1.650€1.799

Early bird until 20 September

18 & 19 October · Italy

The complete, more exclusive journey, from inspiration to creation. This is where you move from watching to doing. In an intimate group of just fifteen, you get a full hands-on training day, personal guidance while you create, and the more personal, grounding moments we save for this select group.

An exclusive group of only 15

Everything from Day One, plus

  • A full hands-on technical training day
  • Personal guidance in a small group of 15
  • Personal feedback from Juliette
  • Apply the techniques from Day One in your own hands
  • Deeper creative sessions
  • Grounding moments with Juliette to reset and recharge, just for this group
  • Movement session with Fabio
  • Certificate

The most exclusive offer · strictly 8-10 places

The VIP Experience

€2.250

18 & 19 October · Italy · only 8-10 VIP places

For the few who want the closest access to Juliette. Everything in the Full Experience, plus an exclusive, private dinner with her, one-to-one time, and the chance to ask your questions in an intimate setting.

Everything in the Full Experience, plus

  • An exclusive, private dinner with Juliette
  • A cool, exclusive venue
  • Exclusive networking with like-minded professionals
  • One-to-one time with Juliette
  • The chance to ask your questions in an intimate setting

Secure checkout. Pay in one go, or in instalments: iDEAL in 3 instalments (NL) or Klarna (where available). Credit card and PayPal work in every country. Booking for a salon team? Add both options and set the number of each in your cart. The full location and all practical details follow after booking. Questions before you book? Get in touch.

Reviews · Brazil

In their words.

Look & Learn Experience
This was nothing like a traditional Look & Learn. It felt personal, relaxed and incredibly inspiring, almost like sitting in Juliette’s living room, with practical exercises that kept us involved instead of just watching all day.

Hairstylist · Rio

Exclusive Two-Day Experience
I expected to learn new techniques, but something much bigger happened. I felt challenged to let go, trust myself and create with so much more freedom. I left feeling inspired, energized and creatively unlocked.

Hairstylist · I’am Salon, Rio

The VIP Experience
The conversations with Juliette were the part I’ll never forget. She was so open, real and approachable that it felt like sitting around a table with someone you’d known for years. Some of those conversations genuinely moved me.

Hairstylist · São Paulo

Included with every ticket

Your experience doesn't end after the two days.

Unlock Your Creativity is your way into JDO Collective: the world around the JDO Method, where beauty professionals, practical tools, and live sessions keep you inspired long after the event. Every ticket includes free community access in our app, plus one month of JDO Membership, free.

The JDO Collective app

Free community

  • Access to our community of like-minded professionals in the JDO Collective app
  • Practical tools and inspiration to keep creating
  • Stay connected with the community long after the event

One month of JDO Membership, free

  • A monthly live session with Juliette in the app, plus a guest expert every few months
  • Member early-bird pricing and priority on masterclasses, events and retreats
  • 10% member discount in the JDO shop (Essentials & tools)
  • Priority for new opportunities in the JDO network
  • A taste of the full membership, yours to continue only if you love it

Who it's for

For professionals ready to grow.

Hairdressers & hair artists
Salon owners & managers
Freelance hairstylists
Creative professionals
Working hair professionals ready to combine technical growth with renewed creativity and inspiration
Juliette den Ouden at work during a masterclass

The result

Go home with more than
a technique.

After Unlock Your Creativity, you leave with two modern techniques to bring back to the salon, renewed inspiration and practical tools that last. Expand your creative range, introduce new possibilities to your clients and bring fresh inspiration into the services you offer behind the chair.

  • Master two modern techniques you use right away
  • Work with more confidence and creativity
  • Practical tools for sustainable creative performance
  • Hands-on guidance (2-day experience) and your certificate

Practical information

Everything you need to know.

When

18 & 19 October

1-day or 2-day experience.
Choose the day full of inspiration
or the complete experience.

Where

Italy

Location will be announced
soon. Full address
to follow after registration.

Investment

Early bird from €450 · VIP Experience €2.250

1-day or 2-day experience
Travel & accommodation excl.

Reserve your spot

Master your technique.
Unlock your creativity.

Italy · 18 & 19 October · Limited spots

Two days where technical excellence, creativity, and sustainable performance come together. Come back to the salon with new skills, fresh energy, and the desire to create again.

Frequently asked questions

Good to know.

Do I need to bring a model?

No, you don't need to arrange anything yourself. We take care of the setup for the demonstrations and the hands-on training. You only bring yourself and your own tools if you prefer to work with them. The full practical details follow after booking.

What level do I need to be at?

Unlock Your Creativity is designed for working hair professionals, from salon employees to owners and freelancers. You'll get the most out of it if you already work behind the chair and want to grow creatively.

Is the meditation and movement part obligatory?

These sessions are a natural part of the experience and are there to help you slow down, reset and unlock your creativity. They are gentle and accessible, and you take part at your own pace.

Are travel and accommodation included?

Travel and accommodation are not included in the price. Once the full location is confirmed, we'll share recommendations so you can plan your stay with ease.

Can I pay in installments?

Yes. Pay in one go, or in instalments: iDEAL in 3 instalments (NL) or Klarna (where available). Credit card and PayPal work in every country. Add to cart and continue to checkout to see all options.

Unlock Your Creativity · Italy

18 & 19 October · early bird from €450

Reserve