From the salon
to international stages.
About JDO Collective
More Than Education. A Collective.
For those who don't just want to become successful, but want to stay successful.
JDO Collective grew out of 25+ years of international experience in hair, make-up and education. What began with The JDO Method and the Academy grew into a collective where education, community, wellbeing, experiences and impact come together.
Built for
New students · Hairdressers · Make-up Artists · Hair Stylists · Salon Teams · Educators ·
Why JDO Collective exists
Too many hairdressers, hairstylists and make-up artists learn how to become successful, but no one teaches them how to stay successful.
Education
Technique alone is not enough. Sustainable careers call for insight, creativity and growth that moves with every phase of your craft.
Wellbeing
The beauty industry asks a lot of your body, energy and attention. Without the right tools for recovery and self-regulation, passion is often sacrificed for performance.
Connection
No one builds a career alone. Growth accelerates when you are surrounded by people who understand the same challenges, ambitions and passion.
About the founder
Juliette den Ouden.
International Hair & Make-up Artist · International Educator · Award-Winning Creative Director · Breathwork Facilitator · Nervous System Regulation Practitioner · Founder of JDO Collective.
25+ years of experience in the international beauty, fashion and education industries. Winner of national and international awards, Global Ambassador for Hairdressers Without Borders, Founder of Unity for Albinism and developer of The JDO Method.
After physical problems, years in the international industry and a personal search for recovery, she has, over many years, specialised in breathwork, nervous system regulation and trauma-informed work. From that grew the wellbeing philosophy that today forms an important pillar within JDO Collective, not a single workshop, but years of specialisation in which she now also trains other professionals.
25+
Years of international work
35+
International awards
HWB
Global Ambassador since 2019
Founder
Unity for Albinism
"After 25 years in the beauty industry, I have learned that talent can take you far. But health, connection and personal growth determine how long you can stay there."
Where it began
I know from my own experience that not everyone learns the same way.
I have dyslexia. At school that never meant I was less capable, it meant I had to find my own way. That took perseverance, even when the well-trodden path did not fit me.
That is exactly where something grew that later became an essential part of my work: the ability to look at things differently, to think creatively and to find my own way.
That experience still shapes the way I teach. Because not everyone learns, grows or builds confidence in the same way. That is why The JDO Method is built around different ways of learning.
Physical strain
Creative pressure
Long working days
Injuries
My story
No one taught me how to sustain this.
For eleven years I stood behind the chair. I learned everything about the craft, but no one taught me how to protect my body through long days and full schedules. How to deal with the constant pressure and stimulation of working with people. Or how to guard my own energy when I was there for others all day long.
In the end, injuries and burn-out forced me to let go of the work I loved so much behind the chair.
That was where my personal search began. Not only for recovery, but above all for the question: how could I have prevented this?
Through JDO Academy I guided students and professionals for years. It became increasingly clear that a sustainable career takes more than technique and talent. It is also about how you take care of yourself, deal with pressure and energy, and keep working with joy in a demanding industry.
Today I bring those worlds together.
I want to give hairdressers, hairstylists and make-up artists the knowledge and tools I didn't have at the start of my own career. So they not only become successful in the craft they love, but also stay healthy, inspired and balanced enough to keep enjoying it.
That vision forms the basis of JDO Collective today and lives on in Academy, Community, Wellbeing, Masterclasses, Retreats & Events and Impact.
The beauty industry teaches people how to build a career.
The JDO Method teaches people how to sustain one.
The JDO Method
Not from theory. Built on 25+ years of practice.
The JDO Method grew out of more than 25 years of Juliette's experience in the beauty industry: behind the chair, on international shows and shoots, as an entrepreneur and as an educator.
The method goes further than teaching techniques. You don't simply learn to copy a teacher, you learn to look, analyse and understand why something works. That is how you develop the insight to make your own choices and shape your own way of working and creative signature.
Because not everyone learns the same way, that philosophy also shapes how we teach: understanding knowledge, experiencing it and making it your own in practice.
Staying healthy, inspired, connected and growing in an industry that asks a lot of you is something we support separately, through JDO Wellbeing, its own pillar within JDO Collective.
One method for how you learn to see, analyse and create.
Built to sustain
01
Stay healthy
Protect your energy and your body, for a career that lasts for years.
02
Stay inspired
Feed your creativity and your curiosity, so your craft keeps growing.
03
Stay connected
Build a network that understands your journey, not a career in isolation.
04
Keep growing
Keep developing, professionally and personally, without losing yourself.
The Collective in action
One Collective. Multiple ways to grow.
Academy & Masterclasses, Community, Wellbeing, Retreats & Events, Teams & Partners and Impact, connected ways to keep growing within one JDO Collective.
Academy & Masterclasses
Learn
your way.
Not just technique, but understanding, making it your own, applying it.
JDO Community
Become part of
the network.
You do not build a career alone.
JDO Wellbeing
Built from inside
the industry.
No generic wellbeing. Built from the reality of the beauty industry.
Retreats & Events
Grow in
special places.
Reset and depth, alongside fellow professionals.
Teams & Partners
For salons
and teams.
Develop your people, not just their technique.
JDO Impact
Creativity
creating change.
1% of our revenue from courses, masterclasses and retreats goes to JDO Impact.
No separate parts. One Collective.
Recognition & Legacy
25+ years on the world stage.
A career built across editorial shoots, backstage shows, international stages, fashion campaigns, education stages and humanitarian projects, crowned with international awards and publications worldwide.
Awards & recognition
Award-winning artist.
Recognised for editorial work, craftsmanship and creative vision.
35+ National & international
awards won
awards won
Selected highlights
Hairdresser of the Year
Top 10 Make-up Artist of the World
Winner OneShot Hairdressers Award
Winner Figaro Award
JDO Collective
Meet the team.
An international team of educators, ambassadors, advisors and specialists behind the scenes, bringing the JDO vision to life.
Juliette den Ouden
Founder & Creative Director
Marcus Koehler
Ambassador
Read more +−
Marcus Koehler is an international hairstylist, trainer and creative director from Darmstadt. He works worldwide behind the scenes of international fashion shows and is known from television productions, including RTL's der Friseur and VOX's Makellos!.
With his own salon the colorbar in Darmstadt, he shares his craftsmanship with hairstylists around the world. As an ambassador of JDO Collective, he brings that international experience and passion for education with him.
Ananda de Jager
Digital Operations Manager
Lily Ong
Hair & Make-up Educator
Read more +−
As a young entrepreneur, hairstylist, colour specialist, make-up artist and passionate educator, Lily lives by the motto "Nothing is impossible, as long as you believe in yourself". Her background ranges from freelance hairstyling in Utrecht to backstage work at various fashion shows and photoshoots.
With her experience, Lily is an expert in creating radiant looks for all kinds of occasions and delivering high-quality education to emerging creatives. With her warm approach and expertise, she helps students build confidence in their own talent.
Chantal van 't Hoff
Hair & Make-up Educator
Read more +−
My passion for hair and make-up is about enhancing someone's natural beauty and confidence. With experience in weddings, photoshoots, events and productions, I know how versatile the craft is.
Alongside my work as a hair and make-up artist, I also guide women through coaching, Sensual Yoga, meditation, cacao ceremonies and Ecstatic Dance. This combination has taught me how important confidence, creativity and personal attention are.
At JDO Academy I share my knowledge, techniques and hands-on experience with great enthusiasm, so students not only learn the craft, but also develop their own style and talent with confidence.
Angelique van der Kaaij
Make-up Educator
Miriam van der Zwart
Program Advisor
Evert van den Braak
IT Specialist
Impact
Creativity creating change.
Through Unity for Albinism, Hairdressers Without Borders and future initiatives, JDO Collective puts creativity and education to work to create opportunities worldwide.
1%
The 1% Pledge
We invest 1% of our Academy programmes, Masterclasses, Retreats & Events and selected team trainings back into JDO Impact.
This way, every participant in these JDO programmes and experiences automatically contributes to our Impact projects.
Partners & accreditations
JDO Academy works with leading professional organisations. As a CRKBO-registered institution, our tuition is exempt from VAT.
Our vision
Our ambition is not only to offer courses. We are building an international collective where hairdressers, hairstylists and make-up artists can keep learning, creating, connecting and developing throughout their entire career.
The future
The future is Collective.
A new generation of beauty education, wellbeing, connection and impact. For those just starting out and for those already years into the journey. Built together.